Networking & the Music Industry..It’s all about RELATIONSHIPS
Networking is not only important in the corporate world, it’s important for anyone looking to expand their knowledge about their industry and meeting others who may have and be willing to share their knowledge. It’s all about RELATIONSHIPS.
Below are some pointers that can help along your “networking” journey.
Tip 1) Go see live music events. This is a great way to interact with people involved in the music industry. Big concerts, small club nights, thousand-seat venues, and small coffee shops. Anywhere with live music shows is good. You’ll meet the bands, the production crews, band management and marketing teams, etc. Trust me, go to the music.
Tip 2) Always remember to follow up. Within a week of receiving a business card or contact info for a new industry contact, send them an email just as a reminder of meeting you. Be sure to mention anything specific said in your debut conversation with them to refresh their memory a bit. Keep it short and simple, just a quick hello. Don’t try to sell them on anything right away. Establish the relationship.
Tip 3) Identify the what and the who. what you want to accomplish and determine who you really need to network with to help you achieve the wanted success. If you are wanting to tour, then try to network with local booking agents and show promoters. If you are wanting to create a buzz around your upcoming album, then network with publicists and radio promoters.
Tip 4) Never turn down an opportunity. And by opportunity, I mean the chance to increase your clout, if even by a small amount. If possible try to attend all events you are asked to attend if only as a favor to a new industry contact. This means personal appearances, live performances, or maybe even guest judging a contest. Any chance you get to increase your clout in the music world, take it. Until you can afford not to…
Tip 5) Be Nice. You never know what opportunities you could miss just because you were a hard a** to people on nights that weren’t going your way.